When I started taking this digital marketing course, I thought I got myself in to something that was way over my head. I was already overwhelmed with our first assignments: Create a LinkedIn profile, register for the WordPress blogging platform, get Google+ and Twitter accounts, and lastly, the relief, a Facebook account.
I came in to this class knowing only how to operate and communicate with the most simple social media network (Facebook) and was excited and nervous about what to expect for the rest of the quarter. I had tried to avoid going digital because I’m not the biggest fan of sitting myself down in front of screens for long periods of time. Technology frustrates me, but I know I can’t avoid it so I thought I might as well learn some ways to make it work for me.
It was challenging but I learned so many valuable skills that I can carry with me and improve on for the rest of my life, even if I choose to do something other than marketing in the future. I have outlined what I have taken away from this course and hope that you can find some valuable information to hold on to.
1) Always keep up on blog posting. The more you write, the better you get.
Writing is such an underestimated skill. Even if you don’t like writing, make posts about something that interests you. It doesn’t all have to be words, blogs can also communicate with pictures, videos, and links. Click here to start a blog today!
2) Create, build and keep a positive reputation for yourself on social networks.
What you post is out there for the world to see, so make sure it represents you (or your company) in the right light. Social networking profiles such as LinkedIn, Facebook, Google+, Twitter and others all have different audiences so it is important to choose which network works best to communicate the content you wish to post. Google+ and LinkedIn are great resources for employers looking to hire so it’s wise to keep your profiles updated and professional.
Make sure you are posting content that is relevant, educational, interesting, and engaging. The idea is to get people to want to share your content. Social networks are exceptional resources for communication; allowing big businesses to connect directly to customers or other businesses. Engaging with customers on these networks makes it easier to receive feedback and suggestions, therefore encouraging co-creation which can help businesses adjust products/services to better fit customer needs and expectations.
3) Solidify a positive reputation with customers; increase involvement and communication on the web.
Inbound Marketing is something every company should take advantage of. It is an incredible resource allowing for communication with your audience and it is also relatively cheap. Inbound focuses on building awareness about a brand by educating potential customers through social media platforms, blog posts, emails, press releases, white papers, etc. It attempts to educate buyers and properly equip them with educational content about the company’s offerings early on in their decision-making path; having the intent to influence their behavior at the most critical times.
3) Big data provides invaluable information; it is necessary to understand how to manipulate data to achieve business objectives.
Success is a process requiring multiple factors to work together towards goals and objectives. Tracking each step towards these objectives allows business leaders to identify problems and make strategic decisions to reveal growth opportunities that can be turned into actionable responses. For any business, it is critical maintain a database of any available information that is relevant to your objectives. Additionally, it is important to know what to do with this data in order to extract the appropriate information for specific questions or concerns.
Understanding manipulation of big data is the future of business success and strong customer relationships. Digital data is the new platform for business recognition and growth and therefore should be monitored, maintained, and updated by trained professionals who clearly understand which data can support each objective. Check out these resources to start managing your data:
A special thank you to Mark Staton!
My digital marketing professor. When teachers are passionate about something, it makes it ten times easier to learn the content. Although I might not become a growth-hacker any time soon, I know I have the skills and resources to learn how to become one of the best. I thank you for finally forcing me to get a blog going! I plan to keep up with posts about cooking, traveling and other exciting things that are ahead of me.
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Total words in Digital Marketing Blog= 9028 words